Six Ways to Excite Social Media Attention
We love connecting with you on our personal chef forums. But we also enjoy the relationships we’re building on social media. Some of you are just as active on social media as we are. But others are...
View ArticleFive Tips for Attracting Media Attention
Perhaps you’re a new personal chef eager to jump start your business. Or maybe your client base is going through a shift. Are you anticipating summer holiday slowdowns? You could be launching a new...
View ArticleThe Payoffs of Joining a Professional Organization–and How to Select One
Being a personal chef can be a solitary endeavor. You develop recipes and create menus on your own, you shop alone, you often cook and clean up alone. It’s up to you to market yourself and attract...
View ArticleWhy to Engage with APPCA’s Social Media
No doubt many–dare I say most–of you engage both personally and professionally on various social media platforms. We’ve spent a lot of time here explaining the hows and whys to help you benefit from...
View ArticleFive “Spring Cleaning” Tasks for Your Personal Chef Business
Spring will be here in a week–March 20th. While those of you on the East Coast may still be dealing with harsh storms, eventually the chill will give way to warmth and flowers and sunshine. It’s a time...
View ArticleSix Tips to Amp Up Your Facebook Biz Page
Chefs, you probably have a personal Facebook page but perhaps you haven’t gotten around to setting up a business page. Or you have a business page but haven’t put much effort into populating it or...
View ArticleJust Call Me “The Social Chef”
I spend a lot of time on social media, much of it on behalf of APPCA. I started to notice a lot of interesting tweets coming from an APPCA member, Angela Capanna of Eat Your Heart Out Edibles. She...
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